BGaming Celebrates 8th Birthday & Keeps Growing in Australian Online Casinos
BGaming has marked its eighth anniversary this year, and while the company is celebrating the milestone, the bigger story is how quickly it has become a regular at online casinos across the world, including in Australia.
What started in 2018 as a smaller studio known mainly for Crash and casual games has developed into a full casino provider with hundreds of titles and a strong presence among hundreds of operators worldwide.
Over the past few years, BGaming’s games have become a real hit among players due to their top-notch visuals, simple, intuitive user experience, and features such as adjustable volatility and Bonus Buy options, which many players actively seek.
Written by
Martha Calley
Edited by
Matthew Scott
From Simple Mini-Game Formats to a Full Casino Lineup
BGaming treated the anniversary less like a celebration and more like a progress update. The studio isn’t changing direction, but, according to their 8th birthday celebration post signed by BGaming’s Chief Executive Officer Marina Ostrovtsova, it will continue to do what it has already been doing: steady expansion, regular new game releases, and even closer partnerships with operators.
What makes the growth notable is the path BGaming took. Instead of launching with big cinematic pokies, BGaming first gained attention through simple instant-win games. Their first hits were Crash games and casual games like Space XY and Plinko, and they arrived at a time when the category was just hitting off, so the studio hit a bit of a perfect storm.
In that sense, the growth was partly strategy and partly timing, as the studio was in a format that was becoming popular just as demand emerged.
From there, BGaming moved into more conventional pokies while keeping the same design approach. Many of their releases still avoid complicated rules and heavy storytelling, and instead focus on simple cartoonish animations, clearly visible multipliers, and a layout that works great on both mobile and desktop.
Today, the portfolio spans hundreds of pokies, crash games, scratch cards, and table games. BGaming didn’t forget their old instant-win game formats, but contrary, it expanded around them, and is now renowned for being the leader in the category.
Some of BGaming’s Most Recognisable Games
A few titles were especially important in shaping how players see BGaming today. Each one shows a step in how the studio expanded from a simple niche provider into one of the leaders in online casinos.
Space XY
One of BGaming’s earliest breakout hits and still one of its most recognisable games. Space XY is a crash-style title where the multiplier climbs until the round ends, and the player decides when to cash out.
Its appeal lies in its simplicity and the fact that it was one of the first proper crash games. The rounds are very quick, and everything is very clearly laid out, so it’s one of the best beginner Crash games.
Plinko
The popular TV-show game Plinko made its way to online casinos, and BGaming’s Plinko is still the most popular variant among Australians. It’s simple, intuitive, and it lets you choose the volatility of each round before the game even starts.
You can set the risk level yourself and just watch the ball drop, and this level of control became a recurring theme across many BGaming games and helped separate them from the competition.
Elvis Frog TRUEWAYS
Elvis Frog TRUEWAYS was one of the studio’s first bigger pokie successes. The game kept the playful visual style but introduced the TRUEWAYS mechanic, which resembles Pragmatic Play’s ‘pays anywhere’ and has variable win ways instead of fixed paylines. It showed BGaming could move into more traditional pokies without abandoning their simple rules and intuitive UX, and it was a massive hit.
The character itself has effectively become a mascot for the provider. What started with Elvis Frog TRUEWAYS later expanded into a series that now includes Elvis Frog in Vegas and Aloha King Elvis, all built around the same theme but with different mechanics and features.
Aztec Clusters
It was one of their first cluster-pay slots that helped BGaming reach a broader pokie audience. It uses the popular cascading wins mechanic with tumbling symbols after a win, but introduces several other bonus features like multipliers and a free spins bonus game.
Snoop Dogg Dollars
One of the studio’s most talked-about releases in recent years was Snoop Dogg Dollars, a collaboration with rap icon Snoop Dogg. The game mixed BGaming’s usual colourful animations with a celebrity theme, which made news even outside the usual casino circles.
Where BGaming Stands Today
Eight years after launch, BGaming is no longer a small studio experimenting with crash games. The company now has more than 330 employees and a catalogue exceeding 250 titles, with numerous regular releases scheduled throughout the year. The provider works with thousands of operators worldwide, and its games are some of the most sought-after in online casino libraries.
Despite the massive expansion, their philosophy has stayed the same. They still prioritise simplicity and cheerful animations rather than complicated mechanics. That consistency is likely why the studio’s games are so popular among players.
After eight years, BGaming isn’t the small-niche provider it once was, but it hasn’t tried to reinvent itself either. Instead, it kept refining the same formula, and judging by how widely its games are now distributed, it seems to be working.
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