SiGMA Central Europe 2025: What to Expect from Rome’s iGaming Event

Choosing Rome is part of SiGMA Group’s calculated strategy. Italy is considered to be one of Europe’s fastest-growing gambling markets, with annual revenues estimated at around €16 billion, yet only about 25 % comes from online gambling.

That leaves a large transition opportunity from offline to online. SiGMA Central Europe will give attendees direct access to that potential, and it’s a central European location that works well for cross-border networking for attendees not only from Europe but also from all over the world, including Australia.

The conference is expected to attract more than 30,000 delegates, over 1,000 exhibitors, and 500 expert speakers across multiple tracks.

Attendees will include online casino and sportsbook operators, payment-technology providers and fintech firms, affiliate networks and marketing specialists, platform developers and software vendors, as well as regulators and compliance consultants.

The event is a great chance for operators, developers, and payment providers to meet, exchange ideas, and build connections that could shape the industry’s next steps.

SiGMA Central Europe 2025 will focus on a wide range of topics, including crypto payments, stablecoins, and instant payouts, as well as cloud infrastructure, platform integration, and hosting scalability.

Sessions will also cover user acquisition, analytics, and affiliate strategies, while regulators and market leaders discuss the latest compliance rules.

Attendees can expect insights on emerging technologies such as AI, blockchain, and automation, and how these tools will affect the future of iGaming.

Several Australian companies and figures are set to make their mark at SiGMA Central Europe. Ainsworth Game Technology (AGT), known for its pokies, has been steadily pushing into international markets, especially in its European growth, and has confirmed its presence at the SiGMA Central Europe event.

Visitors can expect AGT to showcase its latest pokie innovations, gaming solutions, and its content that’s been primarily designed for European operators. They’re also likely to discuss partnerships and strategies aimed at expanding their footprint across Europe.

Pragmatic Play, one of the world’s leading content providers, has built a strong presence in the Australian market through its partnerships with local operators. The company that’s best known for its highly popular online pokies, live casino games, and bingo offerings has also confirmed its presence at SiGMA.

At the event, Pragmatic Play is expected to promote its latest pokie releases, including new themes and mechanics, as well as updates to its live dealer portfolio, and features aimed at boosting operator retention and player interaction.

Earlier this year, the company launched its Arcades category, led by the title Plinko+, and we expect that line‑up to be a key talking point at SiGMA, potentially setting a new trend in the market.

We may also see smaller companies such as Airwallex (a payments/fintech unicorn originally Australian) and Tyro Payments (a Sydney‑based merchant payments company) attend the event, or at least be part of conversations around payments and fintech innovation.

SiGMA events have always been about where the iGaming industry is heading next, and we don’t expect SiGMA Central Europe 2025 to be any different.

The key areas we expect to focus on include crypto and stablecoin payment solutions, as well as the general need for faster mass payout systems.

We also expect discussions on AI-integration in online gambling, AI-driven analytics, and affiliate optimisation strategies.